150 Club Membership

Why join the 150 Club?

The “150” in the name stands for “Dunbar’s number”, which suggests that people can only maintain 150 meaningful relationships with around 150 individuals. By limiting it to 150 members, we create an exclusive partner & ecosystem community where members can form deeper connections and build stronger relationships. Being part of the “150 club” means being part of a select group of individuals who share common interests and values, and who are committed to supporting each other.

LEARN: This CPD-approved online training course includes assessment, resulting in a Practitioner in partner & ecosystem marketing certificate.

It gives marketers the essential skills, templates, and insights to build a world-class partner-first marketing approach supported by an IT industry-focused peer network.

The professional development certificate covers:

  • Module 1: A partner-first approach
  • Module 2: Building killer joint value propositions
  • Module 3: Building a joint go-to-market plan
Benefit: Tangible professional development to enhance your skills and CV. Save time and improve quality by adopting best practice.

SHARE: The Community is continually developing a wealth of peer and industry insights such as annual trends research, peer thought leadership, how to video’s, papers on topics such as Partner marketing and the metaverse, marketplaces and ROI. Also includes a bank of best practice templates.

Benefit: Gain new knowledge and ideas to take back into your business to improve your partner marketing experience for both staff and partners, to improve ROI and innovate. 
CONNECT: The only dedicated place where you can connect with your partner and ecosystem go to market peers. Through monthly virtual meet-ups you get to explore challenges and solutions. Plus the community connect in person quarterly, which is an opportunity to grow your network and dive deeper into hot topics.
Benefit: Accelerate your learning by sharing challenges with peers and  growing your business network of likeminded people.

150 Club

Exclusive UK club for experienced partner & ecosystem marketers
£ 125 Per month, paid yearly, inc. VAT
  • 4 face-to-face meet-ups in London, UK
  • 12 virtual community meet-ups
  • Digital community on Guild
  • CPD approved Practitioner in partner & ecosystem marketing certificate
  • Best Practice Templates

More detail of what is included...

150 Club Conversations & Cocktails


Conversations & Cocktails is a quarterly informal evening meet-up of ecosystem (channel, alliance and partner) marketers in a London venue. Make new partner marketing connections, address your business challenges through engaging conversations and have fun. The format will change each quarter to keep it fresh.



  • March – 3rd week of the month
  • June – 3rd week of the month
  • September – 3rd week of the month 
  • December – 1st week of the month 

Please note that the Conversations & Cocktails event is organised only in the United Kingdom at the current time.


  • Grow your eco-system marketing network
  • Learn from your industry peers how to overcome challenges
  • Gain new insights and innovation
  • Gain insight from academia

First Friday Virtual Meetings


A monthly virtual best practice sharing session will include a member story share and lessons learned, followed by an informal group discussion. 


First Friday of the month. 

Members will get an email invite and a Teams placeholder.


  • Learn from your industry peers how to overcome challenges
  • Gain new insights and innovation
  • Continue the conversation after the call through the Communities dedicated Guild channel


150 Club Membership Benefits
The Community Services:Focused on networking and industry influence
Experienced marketer

- Partner marketing focus
- All industries
- 50 initial founders
- Max 150 member per hub
4 face-to-face meet-ups in London
12 virtual community meet-ups
Digital community – connect with peers (Guild)
Annual research - on best practice partner marketing
Best practice & thought leadership
Mini-video tutorials
Access to best practice templates
Video based online learning - JVP & GTM
Annual event

Download our Channel and partner marketing improvement guide today!

Assess your organisation's maturity to optimise your channel and partner marketing strategy.

    If you'd like to join our growing community we'd love to hear from you.