How can one partner marketer work with their field marketing peers to scale partner activities?
Spotlight content for the global community of partner & ecosystem marketers
Highlights
James Houselander, Senior Manager, EMEA Channel Marketing at Aruba shared his insights on scaling partner marketing across Europe.
Knowing which partners to work with is the Holy Grail of partner marketing. With limited marketing resource and budget, and tougher ROI criteria organisations need a smarter approach.
We’ve had a number of Community discussions around the importance of ROI, and as we entered 2023, we explored “what marketing activity should you do to deliver the right ROI in first place?”
The University of Huddersfield asked this question to a group of partner & ecosystem marketing and go-to market leaders. Click through to see what we found out.
Non-profit community members give their views for the next 12 months, and what will really matter to channel and partner marketers this year.
Has the Metaverse kept popping up in conversations? It has for me. What is the Metaverse and is it relevant to partner/ecosystem marketing?
Through a 6-month dissertation research project I discovered...
The Coterie Community has been exploring how we can best measure...
