Coterie Connect has been an ambition that myself and Jo Dunkley have aspired to create for over ten years. Having had the pleasure of spending 25 years working with hundreds of ecosystem and partner marketers, I have always felt that there was a need to provide tailored support beyond what agencies, marketing communities, and employers can bring. In my humble opinion, this specialist and talented group of marketers has always been underrepresented and lacks the recognition we deserve.

Research with the University of Huddersfield highlighted partner marketing as the Cinderella of marketing. We were proud to secure funding in 2021 from the government body Innovate UK, which has allowed us to realise our ambition to create the Coterie Connect.

Our members are at the heart of everything we think and do. So our offer is shaped around what is important to our community founders – who represent many large multi national brands.