Ecosystem marketing has been the Cinderella of B2B marketing for too long.

It’s time for change.

That’s why we’re proud to build the Coterie Community.


We will do this through:

Connection – networking with like-minded peers

Sharing – innovation and new thinking

Learning – best practice and development opportunities

A note from our founder

Coterie Connect has been an ambition that myself and Jo Dunkley have aspired to create for over ten years. Having had the pleasure of spending 25 years working with hundreds of ecosystem and partner marketers, I have always felt that there was a need to provide tailored support beyond what agencies, marketing communities, and employers can bring. In my humble opinion, this specialist and talented group of marketers has always been underrepresented and lacks the recognition we deserve.

Research with the University of Huddersfield highlighted partner marketing as the Cinderella of marketing. We were proud to secure funding in 2021 from the government body Innovate UK, which has allowed us to realise our ambition to create the Coterie Connect.

Our members are at the heart of everything we think and do. So our offer is shaped around what is important to our community founders – who represent many large multi national brands.

The mission for our Coterie Connect is twofold:

  • To firmly put partner marketing on the map
  • To create an influential community of partner marketers

It goes without saying, the integrity of our community is of critical importance to us, as a not for profit – all profits generated will be invested back into our members.

I am personally so proud to lead and build this influential community and create a space where together we can truly shine. 

Watch this space, it’s going to be exciting!

Helen Curtis, Chief Executive

Coterie Connect Advisory Board

Elke Behrend

Regional Partner Marketing Principal, Europe, Finastra

Colleen Fogerty

Head of Global Partner Marketing
Atos Tech Foundations

James Houselander

Senior Manager, EMEA Channel Marketing at Aruba, a Hewlett Packard Enterprise company

Heather Meltvedt

Director of Partner and Ecosystem Marketing EMEA LATAM,
Palo Alto Networks

Jo Dunkley

Coterie Marketing

Barnaby Wood

Staff Product Manager - Go-To-Market

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