The only dedicated partner & ecosystem marketing learning journey
Enhance your partner & ecosystem skills.
Develop stellar joint value propositions and Go To Market plans.
We offer a series of dedicated partner and ecosystem learning modules which are ideal for anyone with marketing basics or CIM qualifications. The first step on your journey is to complete the online bite size training to build joint value propositions and go to market plans, and how to build a partner first approach to your marketing. Once complete and if you have experience in partner marketing you may want to move to our University accredited Professional Partner Marketer Micro-credential.
Practitioner in partner & ecosystem marketing certificate (CPD Certified)
This practitioner training focuses on giving marketers the essential skills and templates to build a partner-first marketing approach, and how to build a joint value proposition and joint go-to-market plan. It is suitable for anyone working in a collaborative marketing or product management role also known as ingredient branding, and co-marketing.
Module 1: A partner-first approach: To understand and develop the skills to build a partner-focus acquisition and retention plan
Module 2: Building killer joint value propositions: To understand and develop the skills to build world-class value propositions
Module 3: Building a joint go-to-market plan: To understand and develop the skills to build world class joint go-to-market (GTM) plan
How long will it take? 2 hours of online videos plus time to respond to the assessment quizzes.
Benefit?
- Learn how to create a joint value proposition
- Learn how to create a joint go-to-market plan
- Understand a partner first buying journey
New for 2023
Leadership in partner and ecosystem marketering
Learning mode: Online
Study level: Postgraduate
Credits: 15 Masters Level
Duration: 12 weeks, 8-10 hours per week
Fee: TBC
Entry requirements:
The course is delivered at master’s level. At this level of teaching, you’d usually have at least: a 2:1 honours degree in a relevant subject or alternative equivalent qualifications, or substantial work experience within the sector. This course builds credits towards a master’s degree, e.g., MSc Marketing or MBA. You can use the credits you earn on the course towards this master’s qualification.
This course is ideal if you are:
Working in a role which spans more than one organisation, for example channel, alliance, partner and ecosystem marketer or manager. Ideally you would have marketing experience or are looking to transition into a senior marketing role.
Working towards professional recognition for your current role, and/or with ambitions to progress to a Master’s qualification.
