If your campaigns aren’t cutting through right now, design might be the missing link. The way you show up visually doesn’t just make things “look nice”, it decides whether your audience scrolls past or stops to engage. Here are six design-led actions you can start using today to boost performance.

This month’s First Friday session explored how AI, particularly ChatGPT, can serve as a powerful thought partner rather than just a productivity tool. Guest speaker Barnaby Wood, Director of Product Management at Arctera, shared his journey from casual experimentation to embedding AI into his everyday thinking, workflows, and decision-making processes. Rather than treating AI as a glorified search engine, Barnaby demonstrated how he has built a more collaborative, interactive, and intelligent relationship with the technology - training it to challenge his assumptions, simulate stakeholder feedback, and help him move faster and more effectively across multiple business functions.

We were joined by James Houselander, Director, EMEA Marketing at HPE Aruba Networking and Colleen Fogerty, Partner Marketing and Business Development Leader at ATOS for our February First Friday Webinar. They led the discussion on why communication is so difficult in partner marketing, and together with the group they explored some solutions.