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Our new community for ecosystem and partner marketers to connect, share and learn.

Ecosystem marketing has been the Cinderella of B2B marketing for too long.

It’s time for change.
That’s why we’re proud to build the Coterie Community.

In 2020, we conducted exploratory research in partnership with the University of Huddersfield to understand the success factors within the global field of partner/ecosystem marketing in the digital and IT industry.

We discovered that this type of marketing is underestimated, under-resourced and unsupported. So we felt it was time to take action.

It’s a place where you can…


Meet like-minded partner and ecosystem marketers at regular virtual and in-person events. 


Share ideas and benefit from new research and innovative thinking within our influential  community.


Learn new skills and best practice with virtual training and a wealth of online resources.

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The Coterie Community offers three levels of membership. Our top tier, the 150 Club, corporate membership for teams and access to our global digital community.

Community spotlight

Colleen Fogerty

Head of Global Partner Marketing, Atos Tech Foundations

James Houselander

Senior Manager, EMEA Channel Marketing at Aruba, a Hewlett Packard Enterprise company

Shona Bettany

Professor of Marketing & Head of Logistics, Marketing, Hospitality and Analytics. 

Huddersfield Business School, The University of Huddersfield

As our community member you can expect:

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Download a sample from our upcoming online resource bank.

Download our Ecosystem Marketing Report today and quickly identify ways to boost your partner marketing strategy.

If you'd like to join our growing community we'd love to hear from you.