Why choose the Learner membership?
IMPROVE QUALITY:
By accessing CPD approved video based online learning – Practitioner in partner & ecosystem marketing certificate.
INNOVATE:
By having access to regular bite size opinion pieces from industry experts (in video format).
SAVE TIME:
By accessing tried and tested templates to help team members do their job faster.
Learner
Upskill focused community of partner & ecosystem marketers.
£
25
Per month, paid yearly, inc. VAT
-
CPD approved Practitioner in partner & ecosystem marketing certificate
-
Access to 12+ best practice partner marketing templates
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Partner Marketing Hub - easy digestible opinion pieces from industry experts
What is included...
Practitioner in partner & ecosystem marketing certificate (CPD Certified)
What?
This practitioner training focuses on giving marketers the essential skills and templates to build a partner-first marketing approach, and how to build a joint value proposition and joint go-to-market plan. It is suitable for anyone working in a collaborative marketing or product management role also known as ingredient branding, and co-marketing.
When?
- On-demand.
Benefits?
- Learn how to create a joint value proposition
- Learn how to create a joint go-to-market plan
- Understand a partner first buying journey
Instant access to our Partner Marketing Templates
What?
These templates are a series of tried and tested templates designed to make the lives of partner & ecosystem marketers easier. The library will be updated on a regular basis.
When?
- On-demand
Benefits?
- Provides source of templates that can be used right away in your daily business activities.
What's included in the partner marketing templates?
Partner strategy templates
| Template | Description |
|---|---|
| Channel and partner marketing improvement guide | This simple tool helps you assess how ready your organisation is for partner marketing, using the strategic criteria for good partner marketing. |
Partner buyer journey templates
| Template | Description |
|---|---|
| Customer/Partner buyer journey interview questions | This helps you ask the key questions needed to understand your partners’ or your joint end customers’ typical buying journey. From here you will be able to build marketing / go to market plans that align with their needs - and increase your success. |
Go to market templates
| Template | Description |
|---|---|
| SIMPLE Partner Discovery Template | This covers all the basics for a successful and transparent engagement – ensuring you understand your partner better while removing assumption bias. |
| SIMPLE GTM Kick Off Template | This is a quick and easy go to market kick off template for your joint partner campaign. |
| SIMPLE Objectives Template | These quick and easy templates help you clarify your joint campaign objectives. |
| GTM Plan Template | This is a quick and easy go to market template for your joint partner campaign. |
| SIMPLE Weekly Partner Action Plan Template | This simple weekly tracker helps keep your partner's actions moving forward. |
Enablement templates
| Template | Description |
|---|---|
| Sales Deck - Internal Facing Template | This simple template enables your sales teams to sell your joint proposition. |
| SIMPLE Partner Education Assessment and Plan Template | This quick assessment template helps you identify what enablement your partner needs, and to develop a one-page plan. |
Joint value proposition templates
| Template | Description |
|---|---|
| SIMPLE Partner JVP (Joint Value Proposition) and USP Template | This quick and easy template helps you develop a compelling joint value proposition. |
| SIMPLE Target Customer Template | This quick and easy template helps you define the ideal target customers for your joint partner campaign. |
| Value proposition interview | A set of questions to use with your key stakeholders to create a compelling value proposition |
| Value Proposition Partnership Template - 2 pager | This value proposition narrative template has been designed to effectively showcase ‘our partnership’ as the differentiating offer. |
| Value Proposition Partnership Template - 4 pager | This value proposition narrative template has been designed to effectively showcase ‘our partnership’ as the differentiating offer. |
| Value Proposition Workshop Slides Template | This slide deck guides you through a collaborative workshop/brainstorm session to identify a joint value proposition with your internal stakeholders. |
| Learner Membership Benefits | |
|---|---|
| The Community Services: | Focused on best practice - Best practice partner marketing templates - Perfect for partner marketing freelancers - Digital learning |
| Access to best practice templates |  |
| Practitioner in partner & ecosystem marketing certificate (CPD Certified) | |
| Annual event | 20% discount |
| Awards | 20% discount |
| Micro-credential | 20% discount |
| Value/Benefits | Opportunity to gain a solid understanding of partner marketing, to continue learning and sharing. IMPROVE QUALITY: By accessing CPD approved video based online learning - Practitioner in partner & ecosystem marketing certificate. SAVE TIME: By using tried and tested templates to help team members do their job faster. INNOVATE: By having access to regular bite size opinion pieces from industry experts (in video format). |
