First Friday: Five Key Considerations for Your 2025 Partner Marketing Strategy

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Gain a new perspective. Insights from across the Community.

In September’s first Friday webinar we were joined by Jennie Rogers, Senior Channel Marketing Manager at SentinelOne and Emmeline Bester, Global Senior Alliance Marketing Manager (Cisco) at NTT Ltd. We had an insightful and collaborative discussion about company culture, nurturing talent and how the ways of working have changed over the past 10 years.
At our August First Friday event, we were fortunate to gain valuable insights from guest speakers Alli Reed, EMEA Senior Partner Marketing Manager at Ivanti; and Chriselna Welsh, Senior Field Marketing Manager META F5. These experienced marketers shed some light on the evolving nature of ROI measurement in the industry, and offered these practical strategies based on personal experience and industry best practice to help partner marketers navigate these new challenges.

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