Coterie Community Event: Ecosystem GTM Innovation

Sponsored by Impartner

Thursday 21st March 2024 | 1pm - 5pm | The Hoxton, Shorditch, EC2A HCU

Join your peers on 21st March for an interactive exploration of innovation in ecosystem go-to-market. 

Why innovation? Driven by changing market dynamics, competition, complex ecosystems, customer expectations, digital transformation, scalability and ROI measurement, continuous innovation is essential for effective collaboration and success in partner and ecosystem marketing strategies.

Through an interactive programme, you’ll hear from experts selected from the Coterie Community who’ll share how they’re innovating within their organisations.

You’ll also have the chance to discuss, engage with and be inspired by your peers through a series of collaborative working sessions. 

Why should I attend? We hope that everyone who attends our event will leave with at least one innovative idea they can apply to their own role or organisation.

Time: 1pm – 5.30pm, Thursday 21st March, followed by drinks.
Fee: Free
Location: The Living Room and The Library, The Hoxton, 81 Great Eastern St, London, EC2A 3HU.

Our event is now fully booked. Please register below to join our waiting list.


13.00 – 13.10: Welcome and agenda overview
13.10 – 13.30: Panel discussion; Innovation in partner marketing

13.30 – 14.00: AI and ChatGPT in Ecosystem Go To Market- Dan Poulter, Innovation Lead, JISC
14.00 – 14.30: Discussion and working session

TASTER 2: Online platforms
14.30 – 15.00: Online platforms and marketplaces
Steven Newton, Digital Transformation lead for Finastra’s Partner and Ecosystem
15.00 – 15.30: Discussion and working session

TASTER 3: Integrated ecosystem marketing
15.30 – 16.00: Ecosystem Marketing Case Study
Colleen Fogerty, Global Head of Partner Marketing at Atos + Partners

16.00 – 16.30: Discussion and working session

16.30 – 17.00: Share and close
17.00: Drinks in the bar

Sponsored by Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.

For more visit

LEARN: Enhance team skills and knowledge.
CONNECT: Expand your ecosystem marketing network.
SHARE: Exchange experiences and insights with industry peers.

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