Making the Most of Your PR: Gina Hough guided us through the enigmatic world of Public Relations. She highlighted the crucial questions journalists ask: who, when, why, how, and in what context. Her advice was clear and concise – keep it simple. If you’re working with an agency, ensure they are aligned with your journey and objectives. Building PR relationships takes time, and the longer you work with a journalist, the better it gets.
Gina also emphasized that journalists often work on short deadlines, so being responsive and proactive is essential. Getting to see copy before it goes live is rare, and editors love to hear about your wins. She encouraged us not to hesitate to reach out to the right people for effective communication.