This practitioner training focuses on giving marketers the essential skills and templates to build a partner-first marketing approach, and how to build a joint value proposition and joint go-to-market plan. It is suitable for anyone working in a collaborative marketing or product management role also known as ingredient branding, and co-marketing.

Module 1: A partner-first approach: To understand and develop the skills to build a partner-focus acquisition and retention plan

Module 2: Building killer joint value propositions: To understand and develop the skills to build world-class value propositions

Module 3: Building a joint go-to-market plan: To understand and develop the skills to build world class joint go-to-market (GTM) plan

How long will it take? 2 hours of online videos plus time to respond to the assessment quizzes.