Skip to content

A not for profit organisation

Login

Members Only
- Exclusive Content
- Partner Marketing Templates
Learning
- Our Courses
- Micro Accreditation
About Us
Resources
Contact

Menu

Members Only
- Exclusive Content
- Partner Marketing Templates
Learning
- Our Courses
- Micro Accreditation
About Us
Resources
Contact

Members Only
- Exclusive Content
- Partner Marketing Templates
Learning
- Our Courses
- Micro Accreditation
About Us
Resources
Contact

Menu

Members Only
- Exclusive Content
- Partner Marketing Templates
Learning
- Our Courses
- Micro Accreditation
About Us
Resources
Contact

Online Course: Practitioner in partner & ecosystem marketing

Online Course: Practitioner in partner & ecosystem marketing

This practitioner training focuses on giving marketers the essential skills and templates and is suitable for anyone working in a collaborative marketing or product management role also known as ingredient branding, and co-marketing.

Module 1: Uncover the power of the partner first approach and learn how to apply it to your ecosystem by joining us in our series of bite-size videos led by expert consultant Helen Curtis.

Module 2: Discover how to build killer joint value propositions from expert consultant Dawn Morris.

Module 3: Discover and learn how to build a world class joint go-to-market (GTM) plan together with expert consultant Elizabeth Johnson.

You can download the course slides by clicking on the button below:

Download Workbook: Practitioner in partner & ecosystem marketing

Module 1: Partner first approach. What is it and why is it essential?

1 - Introduction - What is a partner first approach?

2 - Partner first framework and process

3 - How do you define your partner persona groups?

4 - What format, where will they look and what are they looking for?

5 - Partner first approach - How do I pull it all together?

Summary & Assessment (Module 1)

Partner First Assessment

Module 2: How to build a killer joint value proposition.

1 - Introduction and what is a value proposition?

2 - What makes a good value proposition?

3 - What is the value of a proposition?

4 - Why B2B customers care about joint value propositions and common mistakes.

5 - What is the process for building a value proposition?

6 - What do I do once I have a value proposition?

7 - The discovery phase and why it is important?

8 - Explaining the templates: objectives, stakeholders,

9 - Building SWOT

10 - Target audience – thinking about the persona

11 - Target audience and customer need – templates

12 - How do I think about the customers challenges?

13 - Building a relevant story around the challenges.

14 - Building a relevant story around the challenges (pt 2).

15 - How do I make sure I pull out the USP's?

16 - Know who your competitors are.

17 - What should I do now that I have watched the training?

Summary & Assessment (Module 2)

How to build a killer joint value proposition Assessment

Module 3: How to build a world class joint go-to-market (GTM) plan.

1 - Introduction - What is a GTM plan and why build one?

2 - How does a GTM plan help?

3 - What are the steps to building a joint GTM plan? (RACE Framework)

4 - GTM plan process and core sections.

5 - GTM Plan - Setting up the objectives.

6 - GTM Plan - Target customers and challenges.

7 - GTM Plan - Sales enablement.

8 - What is the difference between market with, to and through?

9 - How do I start to build the campaign?

10 - RACE Framework's Steps Walkthrough - Reach

11 - RACE Framework's Steps Walkthrough - Act

12 - RACE Framework's Steps Walkthrough - Convert

13 - RACE Framework's Steps Walkthrough - Engage

14 - How do you know if your campaign has been successful?

Summary & Assessment (Module 3)

How to build a world class joint go-to-market (GTM) plan Assessment

© Copyright Coterie | Privacy Policy
Company Registration Number: 08638239

© Copyright Coterie Community
Privacy Policy | Terms & Conditions
Registered office:
3M Buckley Innovation Centre, Firth St,
Huddersfield, HD1 3BD
Company Registration Number: 14283136

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Download our Ecosystem Marketing Report today!
Quickly identify ways to boost your partner marketing strategy.

First name

Last name

Your email*

Δ

Interested?
If you'd like to join our growing community we'd love to hear from you.

Your name

Your email*

Your message or question (optional)

Δ

Powered by GDPR Cookie Compliance

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

Enable or Disable Cookies

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.