This practitioner training focuses on giving marketers the essential skills and templates and is suitable for anyone working in a collaborative marketing or product management role also known as ingredient branding, and co-marketing.
Module 1: Uncover the power of the partner first approach and learn how to apply it to your ecosystem by joining us in our series of bite-size videos led by expert consultant Helen Curtis.
Module 2: Discover how to build a joint value propositions from expert consultant Dawn Morris.
Module 3: Discover and learn how to build a world class joint go-to-market (GTM) plan together with expert consultant Elizabeth Johnson.
You can download the course slides by clicking on the button below:
Module 1: Partner first approach. What is it and why is it essential?
Module 2: How to build a joint value proposition.
Module 3: How to build a world class joint go-to-market (GTM) plan.
