How to build a world class joint go-to-market (GTM) plan Assessment

A not for profit organisation

How to build a world class joint go-to-market (GTM) plan Assessment

All questions with * are mandatory
You need to achieve 70%+ to pass
On passing the assessment we will email you a certificate within 7 days of completion

Q1. A Go-to-market plan is action based and takes a value proposition story to the end target audience you want to reach via various tactics outlined in a plan to achieve specific objectives. *

True

False

Q2. Without proper planning and a go to market plan, it’s impossible to know if you’re… (select all relevant answers): *

Going to reach the right audience, and if you have the information to target them

If your message is right for the market

Set up for success, is there opportunity in the market and can you reach the targets

Q3. The four steps in the RACE journey are (select all relevant answers): *

Energise

Reach

Repeat

Engage

Convert

Contain

Act

Q4. Market to is focused on: *

Simple reselling of your product

Joint solutions marketing to the end customer

Winning mind share/educating your partner

Q5. Market through is: *

Winning mind share/educating your partner

Simple reselling of your product

Joint solutions marketing to the end customer

Q6. Market with is: *

Winning mind share/educating your partner

Simple reselling of your product

Joint solutions marketing to the end customer

Q7. What questions do you need to answer when thinking about your GTM objectives? (select all relevant answers): *

Total revenue target

Average order value

Number of deals required to meet the target

Sales cycle duration

Marketing pipeline to achieve sales numbers

Know how the sales pipeline will be measured e.g. CRM system

How many clicks on the website

How many email opens

How many event attendees

Q8. Sales enablement should not be included in your go-to-market plan. *

True

False

Q9. Example of Reach tactics are (select all relevant answers): *

Paid LinkedIn Ads

Emails

Content syndication

LinkedIn social selling

Industry events

Thought leadership

Q10. Measure and optimise: It is important to consider all the details in your GTM plan and question if you are going to hit your objectives. Do you expect to get the right number of leads to hit your objective? *

True

False

A not for profit organisation