How to build a killer joint value proposition Assessment

A not for profit organisation

How to build a killer joint value proposition Assessment

All questions with * are mandatory

You need to achieve 70%+ to pass.

On passing the assessment we will email you a certificate within 7 days of completion.

1. What is the definition of a joint value proposition? *

A strapline that explains the product features

A statement that clearly identifies the features a customer will receive by purchasing a particular product or service from a particular vendor/s.

A description of the product and examples of how it can be used

A value proposition (VP) is a statement that clearly identifies what benefits a customer will receive by purchasing a particular product or service from a particular vendor/s

2. Who determines the value in a value proposition? *

The seller

The target audience

The product manager

The marketer writing the value proposition

3. Do end business-to-business customers care about joint value propositions? *

Yes, it tells them the whole story and gives them confidence

No, they don’t care. They just want to see the main brand

Seeing multiple brands makes them less confident

4. What are some of the common mistakes in value propositions? Select all that apply. *

Too technical

No quantitative data

No joined-up benefits

Not showing you understand the audience

Clearly differentiated joined up value proposition with clear quantitative benefits

Not differentiated

5. What is the first important step in building a value proposition? *

SWOT

Objectives

Benefits

Discovery

6. Why is it important to create a stakeholder list? *

To make sure you take all the relevant stakeholders on the journey and to avoid issues with sign off

To create a distribution list to share information

It is a nice to have but not essential

7. What are the parameters you need to consider when defining the target audience? Select all that apply. *

Purchase decision maker (role, function, seniority)

Influencers

Industry

The decision maker role only

The industry only

Organisation

Users

8. What are the key elements of a solution you need to cover in a value proposition? Select all that apply. *

What the solution/product enables the customer to do

The business benefits

Relevant products included in the solution

Proof points e.g. awards, accreditations

Customer examples

Detailed technical features

Technical diagrams

9. What are the different aspects of a unique selling point you need to consider? *

Your joint expertise how you deliver, what is different about your product, your culture and commercials

Your expertise how you deliver, what is different about your product, your culture and commercials

How your product is different

Feedback – please can you share some feedback on the module? Was it the right level of detail and clear? Did you get value from it? (10 to 1,200 characters)

A not for profit organisation