Partner First Assessment

A not for profit organisation

All questions with * are mandatory
You need to achieve 70%+ to pass
On passing the assessment we will email you a certificate within 7 days of completion

Q1. What is partner-first marketing? Select all the correct responses: *

Move from product-led marketing to partner-led

Accelerate the response from a partner by having the right message, and content available, for the right person, at the right time and in the right place

Establishing a partner-led blueprint based on market insight to develop a Go-to-market (GTM) plan

Having a partner portal in place to hold partner information

Making all your customer content, partner focused

Q2. The challenge with product-led partner marketing is that partners get too many conflicting communications about different products and aren't clear on the value to them and their business. *

True

False

Q3. What is the first step in partner-led marketing? *

Define the Partner Persona’s you want to target

Define the partners pain points

Define the theme for the persona/segment – write the mini value proposition

Map what content you have to the partners buying journey

Complete watering whole analysis i.e. where does the partner go to buy

Q4. What is the second step in partner-led marketing? *

Complete watering whole analysis i.e. where does the partner go to buy

Define the theme for the persona/segment – write the mini value proposition

Define the partners pain points

Define the Partner Persona’s you want to target

Map what content you have to the partners buying journey

Q5. What is the third step in partner-led marketing? *

Map what content you have to the partners buying journey

Define the Partner Persona’s you want to target

Define the partners pain points

Define the theme for the persona/segment – write the mini value proposition

Complete watering whole analysis i.e. where does the partner go to buy

Q6. What is the fourth step in partner-led marketing? *

Complete watering whole analysis i.e. where does the partner go to buy

Map what content you have to the partners buying journey

Define the theme for the persona/segment – write the mini value proposition

Define the Partner Persona’s you want to target

Define the partners pain points

Q7. What is the fifth step in partner-led marketing? *

Complete watering whole analysis i.e. where does the partner go to buy

Define the partners pain points

Define the Partner Persona’s you want to target

Define the theme for the persona/segment – write the mini value proposition

Map what content you have to the partners buying journey

Q8. RACE stands for: Reach, Act, Convert & Engage *

True

False

A not for profit organisation