The Evolving Role of CMOs in Channel Partners: 10 Steps to Building Brand Equity and Collaborative Partnerships

First Friday: Learning from each other to nurture talent

In September’s first Friday webinar we were joined by Jennie Rogers, Senior Channel Marketing Manager at SentinelOne and Emmeline Bester, Global Senior Alliance Marketing Manager (Cisco) at NTT Ltd. We had an insightful and collaborative discussion about company culture, nurturing talent and how the ways of working have changed over the past 10 years.

First Friday: How Partner Marketers are Maximising ROI

At our August First Friday event, we were fortunate to gain valuable insights from guest speakers Alli Reed, EMEA Senior Partner Marketing Manager at Ivanti; and Chriselna Welsh, Senior Field Marketing Manager META F5. These experienced marketers shed some light on the evolving nature of ROI measurement in the industry, and offered these practical strategies based on personal experience and industry best practice to help partner marketers navigate these new challenges.

First Friday: Leveraging Ecosystem Marketing Data

In July's First Friday we were joined by Pooja Golechha, Account Based Marketing and Partner Marketing Lead at Pegasystems, and Sophie Kramhoft, Partner Marketing Lead at Nokia to discuss marketing data, and how it can be leveraged to enhance the partner ecosystem..