We were joined by James Houselander, Director, EMEA Marketing at HPE Aruba Networking and Colleen Fogerty, Partner Marketing and Business Development Leader at ATOS for our February First Friday Webinar. They led the discussion on why communication is so difficult in partner marketing, and together with the group they explored some solutions.

This month we were joined by the amazing Ineke Vermeulen, Head of Marketing & Communications Central Europe at Eviden, who generously shared her insights and experience on the importance of storytelling to present data.

Successful collaborations are essential for driving innovation, expanding reach, and creating customer value. Building relationships with the right partners is just the beginning. Equally important is effective partner conditioning—providing partners with the necessary training, resources, and alignment to drive growth, innovation, and customer value.