At our August First Friday event, we were fortunate to gain valuable insights from guest speakers Alli Reed, EMEA Senior Partner Marketing Manager at Ivanti; and Chriselna Welsh, Senior Field Marketing Manager META F5. These experienced marketers shed some light on the evolving nature of ROI measurement in the industry, and offered these practical strategies based on personal experience and industry best practice to help partner marketers navigate these new challenges.

In July's First Friday we were joined by Pooja Golechha, Account Based Marketing and Partner Marketing Lead at Pegasystems, and Sophie Kramhoft, Partner Marketing Lead at Nokia to discuss marketing data, and how it can be leveraged to enhance the partner ecosystem..

June’s First Friday was led by Jo for the first time and was focused on sales enablement. We were thrilled to be joined by three fantastic panellists offering their unique perspectives from their work across marketing and sales.