What challenges are keeping your peers up at night?

It’s time to act before we lose the skills that power partner marketing

Following our latest research, 2025 Partner Marketing Skills Report: Trends, Gaps and Opportunities, it’s clear that vendors and channel leaders need to protect and invest in partner marketing skills before it’s too late. As businesses reshape their marketing structures, critical partner marketing skills are quietly being diluted, leaving organisations vulnerable to lost expertise and missed opportunities.

Real-world applications of AI in marketing – 6 tools to try today

For April’s First Friday webinar we were joined by James Partington, CMO and Imran Farooq, CEO at MMC Learning. They talked to us about generative AI tools, giving us insights into how fast these tools are progressing, examples of how we can use them and the 5C’s Path to AI Powered Momentum.

Spotlight on sales enablement: tiger teams, channel partner incentives and ROI

In June’s First Friday discussion, hosted by Jo, we invited three ecosystem professionals from across sales, marketing and product to discuss sales enablement.