Becky Taylor 
As we head into late summer, we’re taking a look back over the insightful conversations we’ve had on our First Friday webinars and at our Connect event, in 2025 so far. We’ve explored AI, partner communications, partner marketing skills and more.
The 2025 Partner Marketing Skills Report – Key insights and what they mean for the future.
For the first time, Coterie Connect touched down in South Africa, and what a welcome it received. Our established UK event series, now brought to the Southern Hemisphere partner marketers. And we couldn’t be more excited to see our South African peers joining the community full-time.
Following our latest research, 2025 Partner Marketing Skills Report: Trends, Gaps and Opportunities, it’s clear that vendors and channel leaders need to protect and invest in partner marketing skills before it’s too late.
As businesses reshape their marketing structures, critical partner marketing skills are quietly being diluted, leaving organisations vulnerable to lost expertise and missed opportunities.
For April’s First Friday webinar we were joined by James Partington, CMO and Imran Farooq, CEO at MMC Learning. They talked to us about generative AI tools, giving us insights into how fast these tools are progressing, examples of how we can use them and the 5C’s Path to AI Powered Momentum.
