Following our latest research, 2025 Partner Marketing Skills Report: Trends, Gaps and Opportunities, it’s clear that vendors and channel leaders need to protect and invest in partner marketing skills before it’s too late.
As businesses reshape their marketing structures, critical partner marketing skills are quietly being diluted, leaving organisations vulnerable to lost expertise and missed opportunities.
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Highlights
For April’s First Friday webinar we were joined by James Partington, CMO and Imran Farooq, CEO at MMC Learning. They talked to us about generative AI tools, giving us insights into how fast these tools are progressing, examples of how we can use them and the 5C’s Path to AI Powered Momentum.
In June’s First Friday discussion, hosted by Jo, we invited three ecosystem professionals from across sales, marketing and product to discuss sales enablement.
We are incredibly excited to share that the Coterie Community is now part of our Coterie and will transition to a brand-new name; Coterie Connect.
This Friday is International Women’s Day, and what better way to mark the occasion than by inviting contributions from a handful of inspirational women within our community.
Our journey wasn't just about aligning our goals but about forging a deep understanding of how marketing and sales can mutually support and elevate each other's efforts.
In this post Barnaby Wood shares the 7 habits of highly effective product GTM team's and some actionable steps you can take to incorporate these habits into your role.
Marketing pros discuss innovative strategies for 2024, emphasize collaboration, and use the SCAMPER model at a Coterie gathering.
Explore Amanda Hill's strategies for effective partner engagement in channel marketing, focusing on clarity, personalization, and technology.