Do end customers care about partner marketing?
Through a 6-month dissertation research project I discovered…
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FIVE TRUTHS about measuring ROI on partner and ecosystem go-to-market activity
The Coterie Community has been exploring how we can best measure…
B2B marketplaces and the impact on Partner/Eco-system Marketers
B2B marketplaces are a growing phenomenon accelerated by Covid-19, where B2B buyers took to purchasing via the internet…
No one uttered at the age of 18 “I want to be in partner marketing”
They are more likely to aspire to be YouTubers, create computer games, be a lawyer or be a doctor…
