2023's partner marketing trends from tech events. Insights on event strategy, collaboration, and maximizing ROI.

Discover Pamela Attieh-Durrant's transformative journey & insights in the vibrant, fast-paced world of partner marketing.

Navigate the digital partner marketing landscape effectively with Coterie Community's holistic six-step approach, fostering growth through meaningful connections

CMOs in partner organizations face the challenge of balancing tactical marketing with long-term initiatives. Here are 10 steps how to do it.

Despite the growing importance of channel, partner, and alliance marketing roles in many businesses, they often remain shrouded in mystery and are rarely highlighted in top marketing jobs, training courses, or certifications.

There's a problem in B2B partner marketing - there just isn't enough innovation happening. What can partner marketers do about it?

Simon Stokes is the Associate Director of ISP and Growth Marketing, at CityFibre and has a unique and disruptive take on partner marketing/go to market.

Partner and ecosystem marketing has its own language, and it can be quite daunting to someone entering this field of work. Here is a quick reference glossary.

With marketing experience spanning 17+ years in the tech industry, Pooja is uniting partner and account-based marketing. Find out how & why.