Despite the growing importance of channel, partner, and alliance marketing roles in many businesses, they often remain shrouded in mystery and are rarely highlighted in top marketing jobs, training courses, or certifications.
Spotlight content for the global community of partner & ecosystem marketers
Highlights
There's a problem in B2B partner marketing - there just isn't enough innovation happening. What can partner marketers do about it?
Simon Stokes is the Associate Director of ISP and Growth Marketing, at CityFibre and has a unique and disruptive take on partner marketing/go to market.
Partner and ecosystem marketing has its own language, and it can be quite daunting to someone entering this field of work. Here is a quick reference glossary.
With marketing experience spanning 17+ years in the tech industry, Pooja is uniting partner and account-based marketing. Find out how & why.
Big. Bold. Answers. That’s what we were looking for during the latest Coterie Community gathering in London recently.
What does it mean to be a bold partner marketer? Why does it matter, and if we make the choice to be bolder, then how do we go about it?
How can one partner marketer work with their field marketing peers to scale partner activities?
James Houselander, Senior Manager, EMEA Channel Marketing at Aruba shared his insights on scaling partner marketing across Europe.
