To Event or Not to Event? The Great Partner Marketing Debate
2023’s partner marketing trends from tech events. Insights on event strategy, collaboration, and maximizing ROI.
Latest News
Starting out in Partner Marketing – What to expect?
Discover Pamela Attieh-Durrant’s transformative journey & insights in the vibrant, fast-paced world of partner marketing.
Six Steps to Building a Clear Digital Partner Journey
Navigate the digital partner marketing landscape effectively with Coterie Community’s holistic six-step approach, fostering growth through meaningful connections
The Evolving Role of CMOs in Channel Partners: 10 Steps to Building Brand Equity and Collaborative Partnerships
CMOs in partner organizations face the challenge of balancing tactical marketing with long-term initiatives. Here are 10 steps how to do it.
Unveiling the Secrets of Partner & Ecosystem Marketing: Insights and Strategies for Talent Development
Despite the growing importance of channel, partner, and alliance marketing roles in many businesses, they often remain shrouded in mystery and are rarely highlighted in top marketing jobs, training courses, or certifications.
How to avoid “boredom” in B2B marketing?
There’s a problem in B2B partner marketing – there just isn’t enough innovation happening. What can partner marketers do about it?
One Universal Partner Experience – cultivating an environment that stimulates growth.
Simon Stokes is the Associate Director of ISP and Growth Marketing, at CityFibre and has a unique and disruptive take on partner marketing/go to market.
Partner marketing – what is it and glossary.
Partner and ecosystem marketing has its own language, and it can be quite daunting to someone entering this field of work. Here is a quick reference glossary.
Partner Marketing + Account Based Marketing = #onemarketingteam
With marketing experience spanning 17+ years in the tech industry, Pooja is uniting partner and account-based marketing. Find out how & why.
Ecosystems and Partner Marketing – ANSWERED.
Big. Bold. Answers. That’s what we were looking for during the latest Coterie Community gathering in London recently.
