Helen Curtis

Partner and ecosystem marketing has its own language, and it can be quite daunting to someone entering this field of work. Here is a quick reference glossary.

With marketing experience spanning 17+ years in the tech industry, Pooja is uniting partner and account-based marketing. Find out how & why.

Big. Bold. Answers. That’s what we were looking for during the latest Coterie Community gathering in London recently.

What does it mean to be a bold partner marketer? Why does it matter, and if we make the choice to be bolder, then how do we go about it?

How can one partner marketer work with their field marketing peers to scale partner activities?

James Houselander, Senior Manager, EMEA Channel Marketing at Aruba shared his insights on scaling partner marketing across Europe.

Knowing which partners to work with is the Holy Grail of partner marketing. With limited marketing resource and budget, and tougher ROI criteria organisations need a smarter approach.

We’ve had a number of Community discussions around the importance of ROI, and as we entered 2023, we explored “what marketing activity should you do to deliver the right ROI in first place?”

The University of Huddersfield asked this question to a group of partner & ecosystem marketing and go-to market leaders. Click through to see what we found out.

Non-profit community members give their views for the next 12 months, and what will really matter to channel and partner marketers this year.