Being bold partner marketers: The Big Bold Mindset
What does it mean to be a bold partner marketer? Why does it matter, and if we make the choice to be bolder, then how do we go about it?
Latest News
The missing marketing link – Partner and field marketing?
How can one partner marketer work with their field marketing peers to scale partner activities?
Are channel marketers just MDF administrators?
James Houselander, Senior Manager, EMEA Channel Marketing at Aruba shared his insights on scaling partner marketing across Europe.
Partner prioritisation – Which partners should I focus on?
Knowing which partners to work with is the Holy Grail of partner marketing. With limited marketing resource and budget, and tougher ROI criteria organisations need a smarter approach.
Mind the gap – How to align partner Go-to-market execution?
We’ve had a number of Community discussions around the importance of ROI, and as we entered 2023, we explored “what marketing activity should you do to deliver the right ROI in first place?”
What challenges are keeping your peers up at night?
The University of Huddersfield asked this question to a group of partner & ecosystem marketing and go-to market leaders. Click through to see what we found out.
2023 will be dominated by sustainability, Xaas and marketer resilience, according to Coterie Community founder members
Non-profit community members give their views for the next 12 months, and what will really matter to channel and partner marketers this year.
Partner/ ecosystem marketing & the Metaverse – what is the reality?
Has the Metaverse kept popping up in conversations? It has for me. What is the Metaverse and is it relevant to partner/ecosystem marketing?
Do end customers care about partner marketing?
Through a 6-month dissertation research project I discovered…
FIVE TRUTHS about measuring ROI on partner and ecosystem go-to-market activity
The Coterie Community has been exploring how we can best measure…
