The Marketing Network’s November 2023 Meet-up Simplifying 2024 Marketing
The November Marketing Network meet-up was an enlightening session exploring ways to simplify marketing as we step into 2024. With the challenge of managing fewer resources, tighter budgets, and heightened expectations, this meet-up served as an essential part of the everyday marketer’s toolkit.
Download the slides from the session
The meet-up commenced with an exploration of our collective challenges for 2024. Many attendees were already in the midst of planning, grappling with a mix of challenges like time constraints, limited budgets, a dearth of innovative ideas, and meeting ROI targets.
Mastering the Go-to-Market Strategies: Helen Curtis introduced new CIM-recognised training programmes, aimed at equipping marketers with the skills needed to create compelling, data-driven GTM plans. These strategies are vital for businesses seeking competitive differentiation in an increasingly crowded marketplace.
AI-Led Marketing: Sarah Duce’s session on AI-Led Marketing was a standout, illustrating how AI can be utilised to personalise customer experiences and optimise marketing campaigns. Her demonstration of practical AI applications like predictive analytics and automated content creation emphasised AI’s role in boosting marketing effectiveness and efficiency.
The live case studies were a showcase of successful marketing strategies, highlighting innovative campaigns that seamlessly integrated digital marketing techniques with traditional approaches. This balance is key to a holistic marketing strategy.
Download Sarah’s examples here.
Simplifying Your Marketing in 2024: As we approach 2024, here are some more inspirations to help you simplify your marketing strategy:
1. Focus on Key Objectives:
-
Concentrate on the most critical marketing objectives to avoid diluting your efforts.
2. Leverage Template Plans:
-
Save time using pre-made marketing plan templates for organisation.
3. Repurpose Content:
-
Adapt existing content for different platforms or audiences instead of starting from scratch.
4. Automate Repetitive Tasks:
-
Implement marketing automation tools for tasks like email campaigns and social media posting.
5. Prioritise High-Impact Channels:
-
Focus on channels that effectively reach your target audience.
6. Use Time-Saving Tools:
-
Tools like Canva and Hootsuite can streamline creative processes.
7. Set Up Collaborative Platforms:
-
Platforms like Trello or Asana can enhance team coordination.
8. Curate Instead of Create:
-
Share content from industry influencers to engage your audience.
9. Outsource When Possible:
-
Consider outsourcing specialised tasks if the budget allows.
10. Implement Agile Marketing:
-
Adopt an agile approach, adjusting your plan based on performance metrics.
11. Simplify Measurement:
-
Focus on key performance indicators (KPIs) for measurement.
12. Use Social Media Wisely:
-
Focus on community engagement rather than daily posting.
13. Batch Tasking:
-
Group similar tasks together for efficiency.
14. Content Calendar:
-
Plan your content in advance for consistent posting.
15. Quick Feedback Loops:
-
Regularly seek audience feedback to adapt your strategies.
